We Believe at Beauty Is...

...that together we can do a lot of good.  We believe in making the world a better place than it was yesterday.  Starting by revolutionizing the salon industry into a more professional, responsible, and philanthropic industry and by creatively sharing our passion and inspiring everyone to see their inner beauty therefore enriching minds, cultivating confidence, and improving our quality of life.  Showing each person that we all have the power to achieve greatness.  We share our passion and realization that every individual is truly beautiful inside and out and, translating this vision through the art of beautiful hair.